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The shipment is part of the product.
A doormat photo is the only review most customers ever write. We treat the wait as part of the unboxing.
Most commerce software helps merchants sell. We build for the slow, quiet days between "thank you for your order" and "thank you for the doormat photo" — the part of the transaction that earns lifetime value, but lives in support inboxes and spreadsheets.
A doormat photo is the only review most customers ever write. We treat the wait as part of the unboxing.
Customers buy from you. Not UPS. Shipto translates carrier jargon into your voice, your typography.
Every "where is my order?" ticket is a moment a customer considered going elsewhere.
From an idea about carrier-API horror stories to a platform that handles the whole post-purchase window.
Two founders, one delayed flight, a notebook of carrier-API horror stories.
A jar of honey from Vermont to Brooklyn. It arrived three days late.
Backed by operators who had shipped at scale and understood the post-purchase gap firsthand.
Including carriers in markets others ignore — the South Pacific, West Africa, and rural LATAM.
First SMS — a candle in Lisbon at 3:42 AM. Opened in 9 seconds.
Branded pages, upsells, multilingual notifications. The long quiet work of making the wait worth it.
If it took a meeting to invent, it probably should not exist.
A good error message is shorter than a bad one.
We pick up the phone when a sorting hub goes down at 3am.
Every screen has a layout, a tone, a reason for being read.
Our success metric is your repeat rate, not our DAU.
Carrier ops, product design, engineering, and customer success — distributed across timezones so someone is always awake when a sorting hub goes down.
We're hiring — get in touchWe monitor carrier feeds, catch anomalies, and translate events into human language.
Every screen has a point of view. We design for merchants first, engineers second.
Webhooks, APIs, reliability. We take on-call seriously.
We raised from operators and founders who had lived through the same post-purchase frustrations our customers face. They push on the right things.
Our backers have run brands, managed warehouses, and handled angry WISMO tickets at scale.
We are measured on repeat purchase rates, not just activation. Skin in the right game.
We have direct relationships with carriers globally, not just API integrations.
Every product decision starts with a merchant workflow, not an engineering constraint.