Merchant shipping network online
About Shipto

We build software
for the days
after checkout.

Most commerce software helps merchants sell. We build for the slow, quiet days between "thank you for your order" and delivery — and we do it with a carrier setup that fits each store, so merchants save money instead of overpaying for one-size-fits-all shipping.

01

The right carrier belongs to the right store.

We do not bundle every merchant into the same shipping setup. We plug in what each store actually needs.

02

Savings should be visible.

When a store pays only for the carrier path it uses, the margin story gets easier to tell.

03

Confidence drives retention.

Every "where is my order?" question answered early is one fewer support ticket and one more reason to come back.

Our route

A short history of Shipto.

From an idea about expensive, overbuilt shipping setups to a platform that fits the carrier path to each store.

  • Aug 2024

    Sketched on a napkin.

    Two founders and the idea that merchants should not overpay for shipping infrastructure.

  • Nov 2024

    First production shipment tracked.

    A shipment that arrived three days late, but it got there, and the customer could see exactly when.

  • Feb 2025

    Seed round closed.

    Backed by operators who had shipped at scale and understood the post-purchase gap firsthand.

  • Jul 2025

    Expanded carrier options for different store profiles.

    Choosing the right carrier path became a product decision, not a manual ops project.

  • Jan 2026

    Launched proactive notifications.

    Customers got clearer updates and merchants got fewer support tickets.

  • Now

    Building for merchant-specific shipping.

    Branded pages, tailored carrier setups, and lower overhead for growing stores.

Five things on the wall.

— House code —
I

Match the merchant.

If the store needs a simpler carrier setup, that is the right setup.

II

Brevity is a feature.

A clear shipment update is better than a long explanation.

III

Touch the economics.

If a setup adds overhead without helping the merchant, it is the wrong setup.

IV

Design like a publisher.

Every screen has a layout, a tone, a reason for being read.

V

Earn the next purchase.

Our success metric is your repeat rate and your margin, not our vanity metrics.

The team

A small team.
Big opinions on shipping.

Carrier ops, product design, engineering, and customer success — distributed across timezones so someone is always awake when a merchant needs help.

Carrier Operations

We make sure each store has the right carrier path and that the experience stays smooth.

Product & Design

Every screen has a point of view. We design for merchants first, engineers second.

Engineering

Reliability, simplicity, and low overhead. We take on-call seriously.

— How we work —

Backed by people who understand the merchant margin gap.

We raised from operators and founders who had lived through the same shipping cost problems our customers face. They push on the right things.

Operator-led

Our backers have run brands, managed warehouses, and handled angry WISMO tickets at scale.

Retention-obsessed

We are measured on repeat purchase rates, not just activation. Skin in the right game.

Cost-aware

We care about the merchant margin story as much as the shipping experience.

Merchant-first

Every product decision starts with a merchant workflow, not an engineering constraint.

An invitation

If you ship,
we'd love to
talk.